Jeannie Cho Lee from Asian Palate and Jaime Araujo from Terravina are pleased to announce their latest collaboration – the ASIA WINE INSIDER – CHINA.
This 107-page up-to-the-minute report provides a unique insight into the Chinese wine market, covering not only the general quantitative information available up to now, but also looking deeper into both the consumer aspects of the market, and the practical requirements of the Chinese route to market for wine.
“We wanted to be able to give brand owners a tool whereby they get a real feel for the market,” says Jaime, “and you can’t do that with simple export or consumption numbers. This report is an insider’s view – like being able to spend a week on the ground with a local, but at a fraction of the cost.”
Says Jeannie “The Chinese market is complex and it’s impossible to summarize in sound bites or even in short articles an understanding of the social, cultural and economic trends surrounding wine consumption and sales. This report begins to help bridge that gap.”
The first of a new series of ASIA WINE INSIDER reports, the AWI – CHINA is now available on both company
Highlights of the report include:
Facts and figures about the wine market overall
Forecasts about segments, areas that will do well over the next 1-3 years
Summary of cultural and consumer analysis
Summary of branding and communication issues
Summary of routes to market and its challenges
Suggestions on how to navigate the Chinese market
Real case studies from brands and companies actually working in China