Global business giants are seeing the merits of investing in wine and making their moves in wine hub Hong Kong. Last week, Korean-based company SK Networks launched its wine business division Wine Networks, in Hong Kong. Given the rise of the Chinese wine market, it is not surprising Wine Networks, who already have offices in Bordeaux, London and Seoul, made the decision to open in Hong Kong.
“Given the fact that Hong Kong is rapidly becoming one of the true centers of the global fine wine market, we are proud to be here as a Hong Kong company, and part of the Hong Kong economy,” said Mr. Suk-Hyun Kang, Head of Wine Business Headquarters, SK Networks.
The company celebrated with a launch party at the Mandarin Oriental, where guests were treated to wines from the 1996 Bordeaux vintage. The dinner added a Korea twist, with Chateau Margaux 1996,Pichon Lalande 1996,Leoville Lascases1996 andGuiraud2001 served alongside braised Korean short rib. Guests included Brand Ambassador for Chateau Margaux, Mr Thibault Pontallier, Simon Galpin, Director-General of InvestHK and celebrity Eunis Chan.
SK Networks is a major stockholder of cru classe wines of Bordeaux. The company plan to sell their collection accumulated over many years to trade and private buyers.
The champagne reception
Mr. Suk-Hyun Kang, Head of Wine Business Headquarters, SK Networks