Judgement day: Bordeaux en primeur

It’s a battle ground in the wine world since the Bordeaux en primeur2009 prices started to be released. There’s mixed opinions and speculations to whether the prices are matching the hype. Here’s what the media have been saying:


Decanter: ‘demand is not matching the Bordeaux 2009 hype’.

Bloomberg: There is an inflation of prices and that US enthusiasm for the 2009 vintage is ‘lukewarm’.

Irish Times : There is positivity towards the quality of the 2009 vintage.

The Financial Times: Demand is huge due to the recovery of the global economy as well as greater interest in fine wines.


Decanter points out that there is uncertainty as to how the Chinese market will buy. Once again, the global wine market will be watching Asia.


Interested in the en primeur buying process? Find out more…